Liberty: US F1 races will become 'distinctive' over time
Each Formula 1 Grand Prix in the United States will find their "distinctiveness" over time, according to Liberty Media CEO Greg Maffei with three races in 2023.
Under the ownership of Liberty Media, F1 has experienced a boom in popularity in the US - a market the series has long craved a foothold in, with the Miami Grand Prix joining the calendar in 2022 to supplement the official United States Grand Prix in Austin.
For 2023, another race will be held in America as F1 returns to Las Vegas for a Saturday night primetime race on the strip.
It will be only the second time in the history of the World Championship that one country has held three races in a calendar year, although the Monza, Mugello and Imola races in Italy in 2020 was due to the COVID-19 pandemic and not through targeted expansion.
And Maffei believes that the three races will eventually carve themselves out their USPs.
Viewed by others:
Maffei on US F1 races
"Each of them is going to have things that are unique and distinctive," Maffei explained on a Liberty investor call.
"The fan festivals at Austin, given where it is, and the spread it has are not going to be matched in either Miami or in Las Vegas.
"What is available doesn't do it. The tower they have, the concert they have, the way they do it is hard to beat and it is a very distinct experience.
"What Miami has - there's not going to be a beach - but Miami has a lot of things that are very distinctive as well, and then obviously those tracks have different forms, Miami is different from Austin, and then we're going to have a street and a night race.
"They all have distinctive differences, and I think they will develop their character.
"Miami is fairly new, [Las Vegas] is totally new. They'll develop their character and distinctiveness over time."
Comments
Post a Comment