The F1 Exhibition in Madrid: Engaging, immersive and sobering
The first thing that immediately struck me about the new F1 Exhibition in Madrid is how conveniently located the venue is.
Based in the IFEMA complex, the hall is just a handful of stops away from Madrid Barajas airport on the metro system – handy if you plan on catching the underground into the city centre.
The nearest station, Feria de Madrid, is not even a five-minute walk away, and I'd have gotten there even quicker if I took the right exit...
If you do arrive straight from the airport, then there are lockers to store your luggage while you experience the new exhibition, which scouted locations all over the continent before settling, for now, in the Spanish capital.
It was in the days after the Australian Grand Prix when I visited and so I decided to observe the crowd waiting to collect their audioguides.
Demographically, there was a 50-50 split between male and female, with a lot of families around, some sporting team gear. There was an awful lot of green Aston ...