F1 expects Brad Pitt film to exceed Drive to Survive popularity
Formula 1 expects an upcoming Hollywood film about the sport to exceed the popularity of Drive to Survive.
The film, set to star Brad Pitt, will be produced by Top Gun Maverick's Jerry Bruckheimer and is due to commence filming in 2023 at various Grands Prix.
Speaking on a Liberty Media investor Q&A in Las Vegas, CEO Greg Maffei suggested that the film is the next level for F1 as it looks to continue its growth off the back of the Netflix series.
"The Simpsons has gone for 20 years, but there aren't that many shows which run that long," said Maffei.
"We cannot rely on Drive to Survive to be our only promotion vehicle forever. You've got to keep it fresh, change the Game .
"This movie, kind of like Vegas, is going to be a whole other level."
F1 CEO Stefano Domenicali added that he believes that they now understand the power of these platforms, after previously questioning why they are letting Netflix cameras into the paddock....